Our rough-cut beginnings

About RoughCut

Good produce doesn’t always look perfect. RoughCut is being built to give surplus and oddly shaped fruit and vegetables a second chance — and give your dinner a little more adventure.

The Ugly Box Challenge

Our planned mystery boxes contain 3–5 kg of surplus produce sourced from farms and wet markets, a secret twist card and a QR code for the weekly cooking theme. Open the box, improvise a dish and share your creation with #UglyBoxChallenge.

Starting Small

We’re planning an initial run of 50 boxes in one city before expanding. Our target price is around US$8 per box; final pricing, delivery details and availability will be confirmed in the shop.

Less Waste. More Possibility.

We want affordable groceries to feel like an invitation to create, not a compromise. You don’t need fancy equipment or chef-level skills. Just curiosity and a willingness to cook with what turns up.